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NYU SCPS
Summer 2012
WDES1-CE9056
Section 001

Usability II:
Essentials

Delight Your Users & Serve the Bottom Line

Location & Time

Class meets in the Woolworth building at 15 Barclay St, room TBD. My summer class will be running from July 25 - August 15, and will run from 6:00-9:30pm.
JUL
25
»
Mental Models & Landing Pages
Lesson 1: Slides & Homework
AUG
1
»
Analytics, A/B Testing, & Copywriting
Lesson 2: Slides & Homework
AUG
8
»
Traffic & Tuning
Lesson 3: Slides & Homework
AUG
15
»
Analytics (part 2) & Surveys
Lesson 4: Slides & Homework

Description & Syllabus

Within the lens of traditional usability techniques, learn how to address the three universal business objectives of public websites: driving traffic, retaining users, and improving conversion rates.

Read Full Syllabus»

Usability I: Foundations

I taught Usability I: Foundations from Fall 2006 to Fall 2011. The main focus of the class was to get students familiar with methods of how to do their own research, and students all created their own usability test and created a report on their findings. In lieu of taking the class, you can view the sample usability test video I made with my daughter, and review my old slides below.

Note: These materials are no longer maintained

I made this video with my daughter Amelia to show how you can do a usability test before you've even started coding.


Adjunct Professor: Matthew Weber

Matthew Weber is the founder of Conjure, the knowledge platform for business. He previously was the VP of product for MeeGenius, and has won many awards as a user experience director. He has worked on projects for Thomson Reuters, Sesame Workshop, CNN, NBC Beijing Olympics, Morgan Stanley, and a myriad of startups and other companies. He has lectured at NASA and currently teaches website usability at New York University. Matthew lives in New Jersey with his wife and two children, and in his spare time, has been building an aqueduct in his backyard.


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